Monday, January 27, 2020

Hotel Profile and Marketing Plan

Hotel Profile and Marketing Plan Executive summary In this essay we concentrate on Starwood hotels, this is a world famous chain of hotels. We talk about the marketing strategies, hotel staff training of Starwood. The hospitality, leisure, travel and tourism sector continues to play an important role in the UK economy. A report published by People 1st in association with British Hospitality Industry in 2009 states that the hotel industry has enjoyed a sustained period of growth over the last 30 years and now accounts for nearly five percent of the UKs total economic output. They suggest that along with the rest of the economy, trading will be tough in the short term due to credit crunch but in the long term the sector is still predicted to grow and remain an important contributor to the UK economy. The sector employs in the region of two million people accounting for 1 in 14 UK jobs. The recession is forcing more employers to think about cutting costs. It is therefore more important than ever that employers have credible retention strategies to retain skilled staff and reduce unnecessary recruitment costs. The report explains how Starwood which is global hotels and resorts group, with a highly distinct brand, functions in the United States and Canada, in Europe, in Asia Pacific and in Africa by managing and franchising more than 395 hotels with a focus on nowadays demanding business explorer. This report briefly discusses the how marketing is done in Starwood hotel and the marketing strategies which they are using. It is entrusted to modify and innovation in all main areas together with its growth strategy, operations, franchising, sales and marketing, and technology, to function with utmost effectiveness in a extremely competitive industry Chapter 1 Introduction 1.1 Business Profile of Starwood Hotel Starwood Hotels Resorts is a worldwide chain of 400 hotels, with a total of 102,000 guest rooms, in many countries. Starwood Hotels Resorts, one of the worlds leading, full-service hotel brands, offers vibrant, modern and attractive hospitality service that is defined by its characteristic . The first Starwood Hotel was built in Minneapolis, Minnesota in 1909, and was named after the 17th century French explorer Pierre-Esprit Starwood. The hotel was purchased by Curt Carlson (1914-1999) in 1962, and is still owned by his Carlson Companies. Starwood competes with Hilton, Doubletree, and Marriott. The majority of Starwood Branded Hotels are located in the United States. The companys headquarters are located in Minneapolis, Minnesota, where the first Starwood Hotel was built. This building is also headquarters to the parent company, Carlson Companies. There are 200 Starwood Hotels in the United States. Starwood Blu, formerly Starwood SAS, is the brand name for hotels outside the United States, including those in Europe, Africa, and Asia. They are operated by Belgian hotel firm Rezidor Hotel Group under a master franchise contract with Carlson. Carlson and Scandinavian Airlines System (SAS), the Scandinavian Airline, were equity holders of the Rezidor Hotel Group, giving the company its name. Since SAS withdrawal from the collaboration, the name Starwood SAS remained until February 5, 2009, when it was replaced by Starwood Blu, which will be introduced gradually. Starwood Blu operates 158 hotels with 42 projects in development. Definition of Marketing The Chartered Institute of Marketing (1986) defines marketing as The management process responsible for identifying, anticipating and satisfying customer requirements profitably.American Marketing Association(1980) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services. According to Gronroos (1989) says long term customer relationships are considered as the cornerstone of marketing. 1.2 Starwood Marketing Orientation Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. (Kotler and Armstrong, 2005) The Chartered Institute of Marketing define marketing as The management process responsible for identifying , anticipating and satisfying customer requirements profitably A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics become apparent in the business. Business Function Activities Identifying customer/consumer needs and wants Marketing research Developing products to meet customer/consumer needs and wants Research and development Production Deciding on the value of the product to customers Pricing (sales and marketing department) Making the product available to customers at the right time and place Distribution Informing customers/consumers of the existence of the product and persuading them to buy it Promotion We should expect to see all the above activities well-established in a business that is marketing-orientated. Starwood first finds out what customers wants are by conducting a market research and by providing what the customers really need and satisfying them makes them customer oriented. Starwood always focuses on their service level to be 100% and they have developed a YES WE CAN program among their employees. This would directly attract customers and also make Starwood create a competitive advantage over its competitors. Moreover, the greater Starwood is customer orientated, the more it will be able to develop a competitive advantage based on innovation and market differentiation. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding performance for the firm and aggregately for the economy (Oudan., 2007). Market Orientation Market Testing Market Research Market Intelligence 1.3 Marketing Intelligence Market intelligence, according to Cornish (1997), the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behaviour of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future. Starwood business always updates themselves on the economy, labour market conditions, legislative and regulatory development, social changes and technological advancement by doing an environmental scanning. They consider all these external environmental factors when it comes to taking decisions about packages, prices, and other management and marketing issues Starwood also searches for information from readily available public sources and customers while sometimes through the perfectly legal observation of competitors activities. 1.4 Market Testing A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. Market testing is done to test multiple marketing scenarios and select the most promising for expansion. When Introducing a new product or service without first testing the market is risky. After the market research the new products /services must be tested before entering the market. Starwood one of the most recent market testing was Express yourself service which allows Guests to check-in online. Many new ideas and products are successful in Starwood because their creators recognized an unmet need in the market and confirmed the capability of that concept. When launching a new product or service, the company should first conduct a small scale launch or other customer research in a test market Chapter 2 Segmentation, Targeting Positioning The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. In its first phase, choosing the value, the strategist proceeds to segment the market, select the appropriate market target, and develop the offers value positioning. The formula segmentation, targeting, positioning (STP) is the essence of strategic marketing. (Kotler, 1997) (Figure3) 2.1 Market Segmentation Segmentation is essentially about identifying groups of buyers within a market who have needs which are distinctive in the way that they deviate from the average consumer. Some consumer may treat satisfaction of one particular need as a high priority, whereas to others this need may be regarded as being quite trivial. Consider the case of the new hotel market. Buyers no longer select a hotel solely on the basis of hotels market. Market Segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers, where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix (Kotler 1994). It should precisely segment its markets on various factors and provide the customers what they want. Starwood had segmented its market by corporate (business travellers) and leisure seekers. In the near future by 2010 Starwood had announced to open a hotel in the city of Makkah. In an interview with Jean-Marc Busato, Area Vi ce President said This is an important milestone for us to be present in what is considered the holiest city in Islam. This is our sixth Kingdom project which we consider one of our major growth markets. He also added We have acquired a good understanding of the Saudi Arabian market and besides developing our first class Starwood brand, we also see a demand for efficient, value for money accommodation for the frequent traveller in the mid market segment, 2.2 Targeting Targeting is a process of prioritizing target segments based on the firms core competencies or capabilities, and other researched factors including segmented market size, growth potential of the segmented market, competitive dynamics, etc. This method is used to Find out the target customers in focus marketing and set up target products and services for them,. In this aspect Starwood should completely symbolize the features and specialties in the hotel. In Starwood they have targeted the customers in. Starwood provides food item s and more facilities to their respectable rooms and they give special discounts for regular customers. In addition to that all the customers can enjoy almost every other facility which is in five star standards. 2.3 Positioning Positioning means arranging a product to occupy clear, distinctive and desirable place relative to competing products in the minds of target consumers. Through using positioning successfully, brands will be able to position their product in the consumers mind. Four key elements for a successful positioning are Clarity, Consistency, Credibility and Competitiveness. In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market. Chart 4: STP strategy, Hard capital (2003) 2.4 Satisfying customer needs and wants Customers are everything to a Hotel or any business for that matter. It can be out as a companys bread and butter. In the past, all was not well for Starwood hotels. As other businesses they also faced declining revenues and reputation. So to come out of this matter they implemented a market research to find out what they are doing wrong in the field. The research showed that customer wants and needs have changed over time but Starwood has stayed in the same place. A focus on franchisees and franchisee growth vs. customers and the hotel guest experience resulted in an undifferentiated, lacklustre brand and inconsistent service. Meeting the objective needs and wants of customers to drive sales is at the heart of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. To improve customer experience and freedom of choice they implemented such schemes as Express Yourself, Gold Points Plussm and Sleep Number Bed program. The Express yourself program is the hotel industrys first pre-arrival, online check-in system. Guests book their reservation and can check-in online. Radisson Hotels Resorts is part of the gold points plus program from Carlson Hotels Worldwide that offers guests the freedom and flexibility to earn rewards more quickly than any other hotel program. Chapter 3 3.1 Marketing Mix The concept of the marketing mix was first given prominence by Borden in 1965. He described the marketing manager as a mixer of ingredients, one who is constantly engaged in fashioning creatively a mix of marketing procedures and policies in his efforts to produce a profitable enterprise Marketing mix is a Planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place, and promotion. These elements are adjusted until a right combination is found that serves the needs of the products customers while generating optimum income. (Jain,S.C,1990). Traditionally the marketing mix consisted of just 4 Ps, but now it has been extended and is called extended marketing mix and consists of 7Ps. The new marketing mix is more customers oriented and enables the organization to meet its marketing objectives and to satisfy the requirements of customers. (Figure 4) Extended marketing mix, Array marketing development 3.1.1 Product Starwood is a world renowned chain of hotels providing excellent product under the image of hotel services. Starwood has an exceptional recognition in providing high quality service they constantly look at new ways of improving the service they provide. To improve the standards of service they provide, Starwood has introduced several new programs as mentioned in the start of the essay, such as Yes I Can! Training program and Express Yourself which allows guests to check-in online .By introducing these new strategies Starwood has already achieved favourable results. 3.1.2 Price In any organization the price must be high enough to cover costs and make a profit but low enough to attract customers .Since most of the Starwood hotels are five star rated hotels the price factor plays a major role. Due to the price customers can change their mind to go to another hotel. In this issue what Starwood has done is they have kept their prices at a normal rate which is comparatively high, at the same time Starwood came up with their new marketing strategy. Starwood promoted new holiday packages such as Friday is free day and family bed breakfast package with attractive prices. When annualizing Starwoods figures it is clear that this strategy has been successful. 3.1.3 Place Starwoods hotels always do research before picking a place for their new hotel; because of this they have become very successful. When we take Starwood as a whole it seems like they have selected the most ideal locations for their hotels. This is thanks to the research they do and it has paid off. 3.2 Extended marketing mix Traditionally the marketing mix consisted of just 4 Ps, with the extended marketing mix it enables the organization to meet its marketing objectives and to satisfy the requirements of customers. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended service mix. 3.2.1People People mean the staff working for Starwood. Employees of Starwood are like a backbone of the company, they have been highly trained and Starwood offers one the industrys best program phrased as YES I CAN 3.2.2 Process This Refers to the systems used to assist the organization in delivering the service. When the service becomes faster automatically the efficiency of the organization gets better. Starwood is world renowned for its excellent and fast process of service. Associated with customer service are a number of processes involved in making marketing effective in an organisation Process is the way how customers are handled from first to last point of contact. So this involves Starwood policies, program, payments, bookings, quality processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc. Chapter 4 4.1 Marketing Environment Marketing as we know it today began in the 1970s with the birth of the marketing orientation. During the first stage of capitalism business had a production orientation Business was concerned with production, manufacturing, and efficiency issues. By the mid 1950s a second stage emerged, the sales orientation stage. A companys marketing environment consists of factors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers (Kotler., 2005). The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the macro-environment, the micro-environment and the internal environment. Elements of Macro-environment, Organizational environment (1995) 4.2 Micro environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. This environment influences the organization directly. As in the (figure1) It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. 4.3 Macro environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws. It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to pay off for changes in culture, politics, economics and technology. 4.4 Internal environment An organizationsÂÂ  internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture, which defines employee behaviour. Although some elements affect the organization as a whole, others affect only the manager. A managers philosophical or leadership style directly impacts employees. Traditional managers give explicit instructions to employees, whileÂÂ  progressiveÂÂ  managers empower employees to make many of their own decisions. Changes in philosophy and/or leadership style are under the control of the manager. Conclusion As seen in the above report it is clearly shown how marketing is done in Starwood chain of hotels. As mentioned above in the report Starwood is a worldwide hotels network, in this report the author briefly discusses about the factors which affects the marketing process directly and indirectly. Then we talk about how marketing has changed over the years and the new marketing strategies in place in the new world. And we also talk about the segmentation process, marketing environment and its elements. Marketing is an important element which contributes very much for the growth of Starwood. Marketing creates a benchmark to Starwood among the other hotels in the industry. The hotel industry has fierce competition at present therefore continuous developments of good packages, attractive advertisements, good and efficient customer service will help Starwood to be ahead of others. In the meantime, continuous research and development should help Starwood to satisfy its customers and retain lo yalty as well.

Sunday, January 19, 2020

Supply and Demand :: essays research papers

Supply 1   Ã‚  Ã‚  Ã‚  Ã‚  The rubber supply in Japan is at an all time low. The article chosen discusses how the low supplies of rubber are not typical for the time of year. Tokyo rubber or TOCOM is the Tokyo Commodity Exchange which regulates the rubber market in Japan. A rally was held recently which was the largest in years because of the concerns about low supplies and historically low rubber stocks.   Ã‚  Ã‚  Ã‚  Ã‚  The benchmark December rubber contract on the Tokyo Commodity Exchange rose as high as 169.2 yen per kg, the priciest for TOCOM's key contract since March 11, 1996, when prices hit 174.6. At the close it was up 3.4 yen at 168.7 (TOCOM.). The contracts that are already signed between different companies for delivery from August to November of 2005 are not looking too good. The price for rubber is expected to rise five yen on the stock exchange. July’s contracts, which have no price limit, finished up seven at 189.8 yen per kg of rubber. This meant that the rubber contracts hit their life-time high. The expectations of investors in Tokyo are that the price of rubber will peak in August and begin to decrease when rubber supplies increase.   Ã‚  Ã‚  Ã‚  Ã‚  The price gap of rubber between the December and July widened to 21.1 yen. Rubber supplies have been low due to a delay in shipments from Thailand. Thailand is the world's largest manufacturer and exporter of natural rubber. The shipments of rubber have fallen due to bad weather conditions. Rubber supplies normally drop from the beginning of February which is winter and the dry season in southern Thailand. During Supply 2 this season, latex output declines because the rubber trees shed their leaves. Production in general, returns to normal by beginning of May, but the buyers are still not getting enough shipments.   Ã‚  Ã‚  Ã‚  Ã‚  Japan purchases over 60 percent of its rubber imports from Thailand. Because the signs of short production, rubber stocks in Japan have decreased to the lowest level in forty years. According to the he Rubber Trade Association of Japan, Prior to June of 2005, the lowest the stock had been was back in 1962. Because of the high costs of rubber and the decrease in supply, manufacturers are considering shifting to natural rubber from expensive synthetic rubber. High oil costs have also driven up rubber costs.   Ã‚  Ã‚  Ã‚  Ã‚  Because of the low supplies of rubber, companies are forced to increase the price.

Saturday, January 11, 2020

Objective structured clinical examination Assessment of Critically Ill Patient Essay

This essay will critically analyse my performance throughout the Objective structured clinical examination (OSCE) assessment I completed, including the escalation strategy utilised by the Nation early warning scores (NEWS) (RCP, 2012) as a track and trigger tool (NICE, 2007). Based on the findings from the assessment interventions will be recommended and supported by evidence and formatted on the ABCDE approach I used in the OSCE. The ABCDE assessment is used as a tool to assess for the critically ill patients Airway, breathing, circulation, disability & elimination. (RCUK, 2005). It is a systematic approach that can assess the severity of the critically ill patient, assess and treat life threatening conditions and have rapid intervention when needed (Grindrod, 2012). During the Assessment I introduced myself to Mrs Jones to remained respectful, non-discrimitive and ensuring the comfort and dignity of my patient, to which I pulled the curtains (NMC, 2008). I gained verbal consent from the patient to carry out the physical assessment (NMC, 2008), although I should have gained consent at the beginning when I started talking to the patient. This is important because the patient needs to understand the proposed assessment, according to the NMC (2008) the process of establishing consent should demonstrate a clear level of accountability. If consent is refused then the patient’s wishes should be respected although the patient needs to be fully informed of what can happen (NMC, 2008). Standard precautions are put into place in the clinical setting to protect patients and staff which are vulnerable to infection. Alcohol based hand rubs are at the point of contact of each patient (NPSA, 2008) to help prevent hospital acquired infections and cross contamination (DOH, 2009), which I used prior to seeing Mrs Jones. Airway The assessment of Mrs Jones airway went well I assessed for an open airway by alking to her to see if there was any vocal response, Mrs Jones responded coherently so there was a patent airway, no noises were heard which can indicate partial obstruction of the airway (RCUK, 2010). Mrs Jones was able to cough to clear secretions independently. Lack of oxygen can lead to anaerobic respiration at a cellular level which produces acidosis as lactate is produced which can lead to hypoxia (Jevon, 2011). Breathing I looked for evidence of hypoxaemia by assessing mouth and oral mucosa for central cyanosis (O’Driscoll et al, 2008), none was evident. Respiratory rate was assessed over 1 full minute to ensure accuracy (Hunter, 2008) as deviation of 4 or more can be clinically significant (Subbe, 2006) The rate was raised at 24 which I record on the observation chart and the resperation rate falls in the orange band generating a score of 2, The acceptable normal respiration rate is 14 – 18 breaths per minute (Mallett & Doherty, 2001) indicating Mrs Jones could be compensating for metabolic alkalosis and It also contributes to the diagnosis and management of a variety of pathological conditions and helps to evaluate therapeutic interventions. Monitoring the patient’s respiration level is one of the most accurate indicators of deterioration, which is often poorly monitored and recorded Cretikos (2008). Accessory muscles should have been observed to assess for increased work of breathing, which would result in inadequate ventilation and poor gas exchange (Esmond, 2003). Oxygen saturations are considered the fifth vital sign (BTS,2008), and these were reduced at 93 %, normal range is 94% to 98% (BTS, 2008). I record on the observation chart whichs generates a score of 2. The drug chart was checked to see if target saturation has been identified and oxygen prescribes as per BTS (2008) guidance, and so 2L of oxygen was give via a nasal cannula to increase saturations to within target range. Mrs Jones was also sat up to increased functional residual capacity which helps to reduces the work of breathing helping to improve oxygenation (Kennedy, 2007). As per BTS (2008) guidance saturations were checked after 5 minutes and had risen to within target range. Crackles were heard on inspiration when I listened to Mrs Jones chest, this can be an indicator for pulmonary Oedema or pneumonia (Sheppard, 2003). Circulation Mrs Jones looked unsettled and felt cool and clammy, her radial pulse was easy to palpate but was very irregular which made me instigate an ECG, manually Mrs Jones pulse was 85bpm but recorded on the ECG was 114bpm that showed evidence of atrial fibulation (AF), the patient didn’t have a history of AF. Capillary refill was just over two seconds and blood pressure was115/85, I did not calculate the pulse pressure or arterial pressure. Her temperature was within normal range at 36. 3. I record the observations and the heart rate falls in orange band generating an additional score of 1. Mrs Jones explained that she had passed urine 5 hours ago which was 200mls. NICE (2007) state that an adult urine output should be measured at ‘>0. 5mls/kg/hr’, I knew this was low for the patient but I did not use the calculation to work out how much it was an hour, volumes of less than 0. 5ml/kg/hr can indicate cardiovascular compromise and renal impairment can occur (Dutton, 2012). Mrs Jones has signs of ankle oedema, which made me concerned for her fluid status so a fluid chart was commenced of intake and output. Disability Mrs Jones was awake and responding to myself using the AVPU tool, The AVPU scale is a quick and easy method to assess level of consciousness which can be affected by hypoxemia and hypercapnia (Palmer et al, 2006). It is ideal in the initial rapid ABCDE assessment (Smith, 2003) although a full assessment would require using the Glasgow coma scale (NICE, 2007). Mrs Jones blood glucose level was checked as this can rise as a result of sympathic activation, but the level is within normal range. Exposure With Mrs Jones consent I checked her invasive lines for phlebitis and her skin for any rashes, erythema or signs of pressure sores, all were normal and no phlebitis was noted. I did not assess to see if Mrs Jones had sacral Oedema, oedema only becomes apparent when the interstitial volumes has increased by 2. 5 – 3L (Porth, 2007) possible caused by heart failure. Care Escalation I documented all the patients’ observations on a NEWS Chart which generated a score of 7, this score then gives me appropriate actions to take as there is a marked deterioration of the patient. 7 or more triggers the Action of escalating care by contacting the medical registrar looking after the patient and also consider moving the patient to a level 2 or 3 care facility. When contacting the registrar I used the Situation, background, assessment and recommendation (SBAR) briefing model to tell the medical registrar about the patient so they are fully aware of the patient and their condition and actions I want them to take. The handover I gave to the registrar was slightly muddled and I jumped back and forth instead of remembering the systematic order that the tool was designed for there for I missed out information about Mrs Jones that could of been highly important to the doctor. Conclusion The ABCDE assessment gives health care professionals a framework which helps detect life threatening conditions and are addressed early. The patient I had during my assessment had a lot of complex issues but This approach helps remember the essential things and intervening and referring along the continuum of A to E helped reduce further determination progressing.

Friday, January 3, 2020

Essay on Anna Julia Cooper - 2476 Words

Anna Julia Cooper Only the BLACK WOMAN can say when and where I enter, in the quiet, undisputed dignity of my womanhood, without violence and without suing or special patronage, then and there the whole . . . race enters with me The life of Anna Julia Cooper (1858-1964) affords rich opportunities for studying the developments in African-American and Ameri can life during the century following emancipation. Like W.E.B. DuBois, Coopers life is framed by especially momentous years in U.S. history: the final years of slavery and the climactic years of the Civil Rights Movement of the 1960s. Coopers eclect ic and influential career mirrored the times. Although her life was privileged in relation to those of the majority of†¦show more content†¦In 1925, Cooper finally received her doctorate, from the University of Paris, thereby becoming the fourth African-American woman to receive that degree. Coopers wri ting style changed as her life went on and she was not able to write consistently, but she did continue writing well into her eighties.3 Coopers writings and life expressed her strong social concerns. Indeed, on a college questionnaire in 19 32, she wrote that her chief cultural interest was the education of the underprivileged.4 This commitment is exhibited beyond her work as an educator and extends to the conscientiousness that infected her scholarship and her social activism. lt; h3Development of a Feminist Critique The first account that Cooper gives of her struggle against sexism is from her teenage years. She relates in her first and only full-length book5, A Voice from the South by a Blac k Woman from the South (1892), her protestation to the principal of St. Augustines concerning the treatment of women in the school. One gets the sense that her strong convictions and deep feelings on the subject commenced to emerge even at that youn g age: A boy, however meager his equipment and shallow his pretensions, had only to declare a floating intention to study theology and he could get all the support, encouragement and stimulus he needed, be absolved from work and invested beforehandShow MoreRelatedAnna Julia Cooper3214 Words   |  13 PagesAnna Julia Cooper Zandra Owens November 23, 2009 SOC 480-D1/ Sociological Seminar Fayetteville State University Abstract Anna Julia Haywood Cooper (1859-1964) was one of the most influential African-American educators of the late 19th and early 20th centuries. As an activist, author, and scholar, she dedicated her entire life to the education and empowerment of African-American youth and adults. 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